Course Outline in Kajabi

Project Plan

Given the scale, scope, and time constraints of this project, I applied an agile project management methodology to ensure all deliverables were completed in a timely manner. After the initial intake meeting with the client, I devised a thorough project plan and scope of work statement to document the project goals, objectives, and key deliverables.

The project plan and scope of work document included:

• Project client and additional team members

• Project purpose

• Project goals

• Project Objectives

• Out-of-Scope specifications

• Target Audience

• Defined roles for all project stakeholders

• Key deliverables

• Resources needed

• Major milestones

• Assumptions and dependencies

• Detailed work plan and weekly project timeline

Project Timeline

Learning Analysis

To structure my work, I followed the the ADDIE instructional design model. After finalizing the project plan and scope of work with the client, I initiated the analysis phase. Results from learning analysis strongly informed the remainder of the course design and development. In fact, I found myself returning to my learning analysis research throughout the design and development of the project to ensure each piece of content was learner-centered and aligned to the desired learning and performance objectives.

My analysis identified the following:

• Target audience profile (demographics, personality type(s), learner characteristics)

• Current competencies

• Learning goals

• Learning and performance objectives

• Learning and performance outcomes including intended competencies

• Performance conditions

• Knowledge gaps aligned to the learning and performance goals

• Documentation of the data collection process

Design Document

After completing my research and analysis, I moved into the design phase. Given the target audience is pressed for time, I selected microlearning as the primary instructional strategy. This strategic design choice was made by placing myself in the seat of the learner. Since the intended learners are struggling to make time for themselves, let alone make time for personal development, I created lessons that could be consumed in short periods such as a quick break between meetings. In fact, I developed the instructional videos so that learners listening to the videos while multitasking could still benefit in addition to learners watching the full videos.

The design document specifies the following:

• Major course objectives

• Microlearning objectives

• Modes of learning

• Test specifications

• Instructional strategy & theory

• Course outline

• Detailed outline for each lesson

To refine the curriculum, I broke each major learning and performance objective into microlearning objectives. This process helped me scaffold and chunk the course according to discrete sub-concepts.

The microlearning objectives are specified in the design document excerpt below.

Assessment and Learner Reflection

Although one learning goal is to produce basic comprehension of the topics of self-compassion and the inner critic, the remaining course goals are performance goals. The performance goals require learners to apply specific strategies and practices to manage their inner critic in order to enhance their wellbeing and leadership performance at work. In other words, learners must recognize their unique moments of need, and evaluate that moment of job-related stress from a self-compassionate perspective.

Given the performance goals are deeply personal, the learning outcomes for this course involve higher order cognitive competencies including application, analysis, synthesis, and evaluation (i.e., Bloom’s Taxonomy). Therefore, test specifications for this course involve open-ended response questions in the form of guided practice activities.

These open-ended response questions serve two purposes:

1. Learn, practice, and apply the practice activity

   Instructions for each practice were provided through an introduction video, followed by text instructions on the practice activity document. Each activity features a worked example to guide learners through independent completion of the practice activity.

2. Serve as the assessment vehicle for the course

Ultimately, the practice activities enable learners to independently explore self-compassion practices at their own pace in a risk-free environment. These workbooks guide learners to identify and evaluate their moments of need, and apply relevant coping practices on the job.

Development

I determined the visual direction by pulling the font choice and colors from previous branded content. To confirm the client was comfortable with the overall look and feel of the videos, I created a draft of the first video in Microsoft PowerPoint. Once we confirmed the visual design, I proceeded with development.

I developed the videos for this project using Microsoft PowerPoint, Adobe Illustrator, and Canva. I sourced graphics from Canva Pro and Freepik.com and edited them in Adobe Illustrator to create custom graphics. To create the videos, I leveraged custom graphics, text, animations, and slide transitions. For each video, I developed a script and created the visuals based on the script and design considerations specified in my design document.

Ultimately, each lesson includes the following assets:

• Video-based lesson

• Instructional text

• Practice activity workbook available via downloadable PDF or GoogleDoc

Content Samples

Overall, I am extremely pleased with the final outcome of this project. The final course featured 12 total lessons split into 4 modules, including 10 microlearning videos. Due to the proprietary nature of the course content, I can only share a small sample of the content I developed for this project. Additional work samples are available upon request.

Module 2 Lesson 2 Video